109 Wheeler Avenue Pleasantville NY 10570
T 914.741.ARTS (2787) F 914.741.2788 puches.design@att.net
IBM T.J. Watson Research Center
Hawthorne, New York
IBM's "Industry Solutions Lab," where research scientists demonstrate to
industry executives new products and software technologies under
development. This is the only IBM facility of its kind serving North
and South America, with counterparts in Japan and Switzerland.
A modular system of interchangeable components was designed utilizing
material and finishes representative of a laboratory/research facility
environment. The flexibility of the design enables the staff to easily
re-configure the demonstration area to accept new technologies.
Scope of work included establishing the overall "look and feel" of the
space, design/layout of the forty demonstration areas, signage,
graphic design, lighting, and architectural interface. An interactive
video/computer wall and a historical overview exhibit of the
company was developed.