109 Wheeler Avenue   Pleasantville   NY  10570
T 914.741.ARTS (2787)  F 914.741.2788  puches.design@att.net

IBM T.J. Watson Research Center
    Hawthorne, New York

IBM's "Industry Solutions Lab," where research scientists demonstrate to
industry executives new products and software technologies under 
development.  This is the only IBM facility of its kind serving North 
and South America, with counterparts in Japan and Switzerland.

A modular system of interchangeable components was designed utilizing 
material and finishes representative of a laboratory/research facility 
environment.  The flexibility of the design enables the staff to easily 
re-configure the demonstration area to accept new technologies.

Scope of work included establishing the overall "look and feel" of the
space, design/layout of the forty demonstration areas, signage, 
graphic design, lighting, and architectural interface.  An interactive
video/computer wall and a historical overview exhibit of the 
company was developed.